The development of digital photography improves the efficiency of taking photos. Obviously, spreading information fast takes advantage from digital era. Such as kim Kardashian’s photo from Jean-Paul Goude for Paper magazine , after her post the photo in her instagram , she got 594000 like since taken and posted on the internet is not taking 24 hours,( BAYLEY, L. ).
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| Photo by Wang,D,2008, Beijing http://121.img.pp.sohu.com/images/blog/2008/2/25/15/9/118ed5819b5.jpg |
Through the two
pictures below you can see that through digital photography we are able to
capture every moment, the exact colors of the leaves, how the direct light hits
each branch. With the photo, you can see the Poplar branches which are dead
because of dry and feeling the painful about this poplar, this photo give us a
feeling about desperation, from this photo we also can see the moment about the
desert after the wind through. Overall this digital photo gives us a clear
vision which expresses the photographer’s sense which is the hopeless about the
life. The role of digital photography is
not only capturing a moment, but also allows showing exactly what the
photographer seeing at that moment. Digital photography has also brought different
kinds of technology that can be used to alter photographs such as toning,
highlight, contrast and saturation. In
those two photos, there is a huge different between the original photo and the
edited photo. He used the toning which helps this photo looks more vivid and
improve the poplar branches and the desert’s comparison. Thus, this edited
photo which strengthen the layer about this photo to express the photographer’s
emotion.
In a conclusion, high
automatically camera brings convenience for photographer to capture the every
moment. It won’t miss each wonderful moment. Nowadays, digital photography
became more and more normal to record people’s daily life.
-What has been the impact of digital photography of journalism?
With the rapid development of modern science and technology, digital photography instead of film. Digital technology as a new technology, or a kind of new media, its birth and continue to infiltrate in people's life, is having a profound impact on all aspects of social life, and even change some industry original operating rules and industrial concept, news photography industry is one of the important industries affected by digital technology. After the application of digital camera in the news photography has not only changed the storage medium image, but also affects all aspects of propagation of news photography. In other words, the digital photography makes the image from shooting to release has become very convenient. In the era of the film as the main light-sensitive material, take a successful sports photo may waste a lot of film. However, through digital imaging equipment, the sport's moments quickly and correctly, a perfect record, which is very important for journalism. With the help of high definition photographs, sports news has become more vivid when it comes to audience’s eyes.
The picture below is about the moment Usain Bolt reach the
finishing line of man’s 100-metres final of 2012 London Olympic Games.
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Photo by Jamie Squire/Getty Images
2012，
London,U.K
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However, there is not only
good effect from digital photography, also, people can edit and PS with digital
photo. Therefore, people can create something does not exist in some area but
show to public.
Here is an example in China. A farmer showed a photo to public and say he took the photo in woods. As we can see there is a tiger in photo and it is a Huanan Tiger which was already extinct in wild woods. This photo caused big argument in China. Local government believe this photo is true and they were planning to build a industry chain like tourism and apply Tiger brand. Since government believe this find would help to develop local economy, they tell every journalist that the photo is true. Although they never try to find the tiger again.
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| Photo by Zhenglong Zhou,2007 Shanxi,China |
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| Photo by Zhenglong Zhou,2007 Shanxi,China |
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| Photo by CNS News,2008 London, U.K |
However, there were also many specialists doubt this photo
is fake. They said this tiger look like a dull tiger and it could not be a real
tiger in woods. After a few month, someone
find this picture and showed to public. Until this time, the public believe
that tiger is fake and local government had nothing to say.
We do not know how this photo came out or is there anyone
support the farmer to fake tiger photo, but what we know is digital photography
bring lots of convenience and provide us better experience. Therefore, digital
photography is just a tool for journalists, the point is how to use this tool.
If journalists use it in a wrong way, it could cause many mislead and problems.
The tiger is a great example that digital photography can fake journalism and
have negative impact in public. Therefore, journalists have responsibility to
use digital photography for providing real news to public and never fake
photos.
Reference
BAYLEY, L. (2014, December 5). Kim Kardashian attends the launch of THAT magazine. Retrieved March 21, 2015, from http://www.glamourmagazine.co.uk/news/celebrity/2014/11/12/kim-kardashian-naked-for-papermag-break-the-internet
Group members: Heting Wang(100852745)
Haokai Guo (100872603)
Qiong Hu (100867283)
Jiaxing Chen (100903744)
Tong Zheng (100805016)
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